3/17/2024 0 Comments Why is wetransfer so slowHe compares AI to the introduction of Photoshop 30 years ago. Hikari Senju, founder and CEO of California-based advertising-personalisation firm Omneky, agrees. He says, "AI is no different with regard to its impact on design," adding that he doesn’t see it "replacing human creativity", but we will find better ways to work alongside it. Rajiv Narayana, CEO of US-based learning-design company ansrsource, says that "as with any new innovation" the promises of AI tend to be "overstated, and how quickly the changes happen tend to be understated". That revenue is clearly motivating brands, and experts say we shouldn’t worry. And, according to a 2023 Mckinsey report, the use of generative AI could add around $275bn (£217bn) to the apparel, fashion and luxury sectors' operating profits. Last year, H&M’s Creator Studio even began allowing customers to create their own designs, which are later printed onto clothing using its new generative-AI platform Stable Diffusion. Fast-fashion brands, such as H&M, are fully leaning in. There is even an AI Fashion Week in New York, dedicated to showcasing the latest designs. Some fashion brands are not just using AI for adverts, but also creating entire collections using it. Levi's used it to create a series of digital models for its e-commerce site, too the move was met with backlash for relying on AI-generated images of humans instead of putting models to work (they also said they took the decision to promote "increased diversity"). In 2023, Valentino created AI-generated visuals for its Essential campaign. Selkie is far from the first fashion brand to make use of generative AI. " They also noted on Instagram that the company prides itself on being "ahead of the curve, not behind it". "As an artist who enjoys technology, and seeing AI already being used by other brands in different ways, it felt important to learn this new medium and how it may or may not work for Selkie as a brand, and herself as an artist," they continued, referring to Selkie founder Kimberley Gordon's AI-generated work. "The topic of AI art continues to be a polarizing one that some artists are for and others are against," a Selkie representative wrote on the post. The collection featured several dresses and sweatshirts with patterns of cats and dogs, but one of the designs featured a puppy that appeared to have a few too many toes.Ĭommenters blasted the brand for using AI, prompting Selkie to respond by posting their own comment on the emergence of AI in fashion. In an Instagram post, Selkie showed off a few new pieces, but viewers quickly noticed something was off. On 17 January, the Chinese company released its 2024 Valentine's Day collection, called Home Is Where the Heart Is. Selkie, a viral fashion brand that has pegged itself as "slow fashion" and sustainable, was recently found using generative AI to create its designs.
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